Whether you’re expanding into Indonesia, strengthening your employer brand, or growing your market presence, Rootin by MatchaTalent helps you build a trusted reputation that attracts talent, customers, and business opportunities.
Many companies struggle because:
✗ Social media looks inactive
✗ Branding feels inconsistent
✗ Customers don’t understand what you post
✗ Recruitment becomes harder (potential talents doubt you)
✗ Marketing happens only when someone remembers to post
✗ Great achievements are never communicated
People may assume your company is smaller, less credible, or less trustworthy than it actually is.
Your reputation is speaking, especially when you’re not.
Hesitation from them costs us greatly.
Because every missed opportunity starts with low visibility.
Rootin acts as your outsourced branding and marketing team.
Instead of hiring designers, writers, strategists, marketers, and social media specialists individually, you work with one experienced team focused on one mission: building a reputation that grows your business.
We combine:
✓ Brand Strategy
✓ Content Marketing
✓ Social Media Optimization
✓ Employer Branding
✓ Reputation Monitoring
✓ Business Consulting
into one continuous monthly partnership.
Talk to us
We listen to understand your business, audience, goals, and positioning.
We build your setup
We create strategic content and campaigns that consistently strengthen your reputation.
You grow
We measure results, optimize performance, and continuously improve your brand presence.
Rootin has successfully elevated our clients’ reputation using contents and more.
We help companies build trust, become more attractive, and attract more talents.
Rootin has also optimized our clients’ SEO for more reach and credibility online.
We help companies build authority, easily discovered, and attract more audiences.
By looking at our own metric of MatchaTalent brand growth, in 6 months, Rootin by MatchaTalent could estimate:
20% increase
of organic Google search average position
16% increase
of organic Google click-through rate
115% increase
of organic Google search impressions
150% increase
of organic Google search clicks
100% increase
of LinkedIn impressions
250% increase
of Instagram followers (with 2 viral contents)
800% increase
of Tiktok views (with 2 viral contents)
Karofi is one of the top three water purification companies in Asia, employing nearly 1,000 people in Vietnam and operating in 50+ countries. As part of its global growth, Karofi expanded into Indonesia to serve one of Southeast Asia’s largest markets.
The Challenge
Despite its scale, entering Indonesia meant starting from scratch.
Karofi needed to build a local team, navigate Indonesian employment regulations, and establish HR operations—all while keeping its leadership focused on growing the business.
The Solution
Karofi partnered with Rootin by MatchaTalent as its HR partner.
From recruitment and payroll to HR administration and labor compliance, Rootin handled the operational complexities, allowing Karofi to launch faster.
The Result
Instead of spending time on administrative work, Karofi focused on expanding its business in Indonesia.
As shared by Mr. Anh Vũ (Victor) Lê, Representative of Karofi Indonesia, the partnership enabled the team to operate with confidence while leaving HR operations to local experts.
When asked to describe MatchaTalent, he chose three words: Professional. Friendly. Fun.
Quote from Mr. Victor Lê:
"We can always improve every day. Everything needs time. From today onwards, we can cooperate even better."
Hear directly from the organizations that partner with MatchaTalent for recruitment success.
"MatchaTalent has been a valuable recruitment partner, quickly delivering qualified candidates who fit both our role requirements and company culture. Their speed, quality, responsiveness, and strategic approach make them highly recommended."
Head of HR at Avery Dennison Indonesia
"My experience with MatchaTalent has been really well. When I really need it, MatchaTalent could provide so many candidates and help us to sort out the potential candidates. So far, the whole recruitment process is amazing."
Founder and CEO at Letyourflat
"Working with MatchaTalent has been a very positive experience. Their professionalism, market knowledge, and ability to quickly connect us with qualified candidates across regions stand out. Clear communication and genuine care make them a rare recruitment partner, combining speed and quality in a way I would gladly recommend to others. "
Global HR Leader - KN Group Hong Kong
"My experience with MatchaTalent was amazing with clear, timely communication and genuine support made the process smooth and enjoyable. The team’s personal encouragement before each interview truly stood out, making me feel supported every step of the way. Highly professional, caring, and committed to matching candidates with the right opportunities."
Funding Business Development Manager
"MatchaTalent provided a smooth, transparent, and professional recruitment experience. Their consistent communication, personalized guidance, and valuable insights about the role and company culture helped me prepare confidently. More than recruiters, they are true partners in career growth."
Government Account Manager
"My experience with MatchaTalent was very positive. The responsive, friendly team provided clear guidance and transparent communication at every stage, helping me feel confident throughout the process. They go beyond connecting candidates with companies — offering genuine, personal support and a professional approach that I highly recommend."
Sales Marketing Manager
"The recruitment process with MatchaTalent was professional, supportive, and easy to navigate. Pak Mike provided clear guidance, flexible interview arrangements, and valuable insights about the interviewers. I’d definitely recommend MatchaTalent for matching the right talent to the right job."
Country General Manager
“I’m truly grateful to MatchaTalent for helping me secure my current role. Their fast responses and clear feedback throughout the process made the experience smooth and professional—something many agencies don’t provide. I’d absolutely recommend MatchaTalent as a responsible and supportive recruitment partner.”
Machinery Sales Manager
“My experience with MatchaTalent was excellent—the process was clear, structured, and responsive. Their support, especially sharing company insights before interviews, made me feel prepared and confident. Communication was transparent at every stage, and I’d highly recommend MatchaTalent to other professionals.”
Fashion Retail Project Designer
“My experience with MatchaTalent was very positive—I felt fully supported with clear updates and guidance throughout the process. Their communication between me and the client was seamless, making everything smooth and reassuring. With their personalized and thoughtful approach to matching candidates and clients, I’d highly recommend MatchaTalent to other professionals.”
Executive Assistant
Branding and marketing services help businesses build brand awareness, communicate their value proposition, and connect with customers, employees, and other stakeholders through strategic marketing initiatives.
Employer branding is the process of building a company’s reputation as a workplace, helping attract, engage, and retain high-quality talent.
Yes. A strong employer brand helps companies stand out in a competitive job market and encourages qualified professionals to consider career opportunities with your business.
Absolutely. Consistent branding builds trust, strengthens credibility, and helps customers recognize and choose your business over competitors.
Most clients notice stronger brand consistency and engagement within 2–3 months, with more significant reputation growth typically developing over 3–6 months.
Yes. You can upgrade your package at any time as your business and marketing needs grow.
Our clients own all of the content. All approved content created during our partnership belongs to your company.
Yes, when needed. We can arrange on-site visits for strategy sessions, content production, or important campaigns.
Contact us
PT Talenta Eksekutif Asia
Centennial Tower, Level 29, Unit D-E, Kav. 24-25 South Jakarta, Indonesia 12950
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